Your Mugg & bean Story Starts Here

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An investment backed by three decades

As a Mugg & Bean franchise owner, you gain access to an integrated support system backed by three decades of experience, helping your investment deliver more and more.

  • 30+

    Years of trading

  • 5

    Restaurant formats

  • SA

    Plus international

  • 1

    Integrated support system

Every type of M&B to suit you

Three decades. Millions of loyal guests. One powerful brand. Mugg & Bean has spent over 30 years earning its place at the heart of South African dining, and that legacy works for you as a franchisee. With every format available, there's a proven model to match your goals, supported by an integrated system designed to help your investment grow.

Sit-Down Restaurants

One of South Africa's favourite restaurants, with an extensive menu of drinks, meals and freshly baked treats.

Service style
Full table service
Seating
Full restaurant seating
Menu
Extensive drinks, meals and freshly baked treats
Typical site
Shopping centres and high-street locations
Enquire about this format
sd

On The Move

This is our most prevalent format, making it the most accessible and widely used option for customers. Located at petroleum forecourts, they offer quick convenience with a menu that differs slightly from our Sit-Down restaurants. They are counter service only, with no seating.

Service style
Counter service only
Seating
No seating
Menu
Quick-service OTM menu
Typical site
Petrol stations
Enquire about this format
otm

OTM Limited

These restaurants have a few tables for customers who would like to sit, with some table service. It’s also the most extensive OTM offering, featuring a broader menu selection, including plated breakfast favourites such as selected Eggs Benedicts, alongside the convenience guests expect from the format.

Service style
Quick-service counter
Seating
A few tables
Menu
OTM menu
Enquire about this format
limited service

OTM Clip-On

Quick-service counters offering the OTM menu, usually clipped onto Sit-Down restaurants in malls to attract foot traffic and quick sales.

Service style
Quick-service counter
Seating
No dedicated seating
Menu
OTM menu
Typical site
Attached to Sit-Down restaurants in shopping malls, to catch passing foot traffic
Enquire about this format
otm clip on

Move Thru

Our latest addition to the M&B family. Move Thru offers the convenience and speed of On The Move in a drive-thru setting.

Service style
Drive-thru
Seating
A few tables
Menu
OTM menu
Typical site
Drive-thru sites
Enquire about this format
move thru

Pull up a chair

Starting a restaurant is a big step, and nobody should take it alone. When you join the Mugg & Bean family, there’s always room for one more at our table, along with years of shared experience and a love of bringing people together.

  1. Site selection

    We’ll help you find the right location and match it to the format that suits the area, so you start on the best footing.

  2. Design and build

    Our proven design and fit out process means your restaurant opens looking, feeling and working like a true M&B.

  3. Training

    Barista, kitchen and management training for you and your team, with support before you open and long after.

  4. Supply chain

    Everything you need, consistently and at scale, from our freshly roasted coffee to the ingredients behind every Giant Muffin.

  5. Marketing

    National campaigns, seasonal menus and the Loyalty App, all working to bring guests through your door.

  6. Ongoing operations

    Regional support, audits and trading reviews to help your restaurant thrive well beyond opening week.

Contact us to Find out more

We’d love to hear from you.

National enquiries

Contact

Yvonne van Wyk

Email

Yvonne.vanWyk@Famousbrands.co.za

For franchise opportunities anywhere in South Africa, across all five restaurant formats.

Head office

478 James Crescent
Midrand, Gauteng

National enquiry

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Franchising questions

What does it cost to open a Mugg & Bean?

Investment varies by format, site and size. Our franchise team takes you through the capital requirement, the funding options available and the expected returns during your first conversation.

Do I need restaurant experience?

Not necessarily. We look for the right mindset and commitment as much as hospitality experience, we'll cover what background is useful for your format during your first conversation.

Which format should I choose?

It depends on your budget, site and goals. Our franchise team will talk you through Sit Down, On The Move, On The Move Limited, Clip-On and Move Thru to find the right fit.

Can I own more than one restaurant?

Many of our franchisees do. Multi-store ownership is discussed as part of your application, based on performance and capacity.

How long does the process take?

Timelines vary depending on site availability and format. Your franchise team will walk you through what to expect once we understand your goals.

Do you franchise outside South Africa?

Mugg & Bean operates in several markets beyond South Africa. Speak to our international enquiries team to find out what's available in your region.

Built on generosity, for over 30 years

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